NielsenIQ (NIQ) and Sephora entered a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America.

The collaboration leverages NIQ’s Omnishopper and Digital Purchases solutions to understand shifts in consumer buying behavior across online and offline channels. 

Sephora will utilize NIQ’s data for best-in-class insights, empowering them to make informed decisions.

Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora, said, 

“At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us. This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail.”

Through the combined Omnishopper and Digital Purchases lens, Sephora will gain detailed insights into in-store and online shopping trends and preferences across NIQ’s comprehensive coverage of mass drug, specialty, e-commerce, and social channels.

Elizabeth Buchanan, President of North America at NielsenIQ, commented, 

“By combining Sephora’s leadership in the space with our unmatched measurement capabilities, we’re bringing new precision and visibility to the brands shaping the future of beauty.”

This data sharing agreement unlocks access to a new level of insight into the beauty space. It includes an expansive point-of-sale coverage of Sephora’s omnichannel business, increasing NielsenIQ’s total coverage of beauty.

NIQ’s Expanded Omnishopper, launched in January 2025, includes the world’s largest consumer panel with 250,000 highly engaged panelists. 

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